What a great song, with a great message. But how does this relate to shopping?
On a traditional website, it doesn't really make sense, its actually annoying when a website has sound and we don't want it. That is why it hasn't worked in the past.
As the shopping experiences evolves into virtual reality experience, music comes back into play as its a massive tool to create immersion.
You walk into a café with no music and its a little bit awkward, you walk into a café with your favourite song and a happy smile from the barista, its a totally different experience, everything is elevated. All of your customers should get that experience when they visit our online store.
Music has a powerful effect on our behaviour, it can make us laugh, make us cry and make us just generally happy. In the right situation it make you want to jump up and dance.
Now take that energy and direct it properly, it may just make your customer make that sale.
How much can you learn about someone by asking them what kind of music they listen to?
What a great way to instantly connect with the right customers as soon as they land in your store / experience.