Websites are effective. The are the best tools we have currently for selling our products and putting information into the world.
But are they best at communicating exactly what a brand wants?ย Iย say no sir.
โ
โ
When a customer visits a website, it has images, videos, graphics and text that bring it to life and maybe, just maybe a chatbot.
All of these parameters are set and the user can interact with them slightly. They can add to cart, create an account, chat with a chatbot (or real person) they can leave reviews and add to their wishlist. But where is the freedom in that?
โ
Websites have reached their peak, just like mobile phones. Phones are trying to get creative, but they are just using old ideas.
โ
โ
โ
โ
โ
As soon as you introduce a 3d space, things start getting spicy. Instead of an image or a video, you have a 3d model that can interacted with. Just like this model below, click it to interact
โ
Take makeup for example, instead of images/videos of models you have the live product in front of you that can be picked up and used on a model or the avatar of the user in the space.
That's great for interacting, but the real power of a 3d environment is the ability to make people feel immersed. With the right lighting, the perfect blend of audio and high end graphics,
brands can tell their story in a way that just isn't possible with a website or even instore.
โ
โ
In summary, websites are amazing and do what we want, for now. Once we transition into VR shops we will look back at websites as a tool that was great for its time, but as tech evolved and so did users expectations of what a brand could be, we had to evolve.
โ
*Just to clarify, I mean 1978 Dawn of the Dead zombies, slow moving, doing repetitive tasks, not modern fast running zombies.