Instead of looking at a stagnant image of a watch on a website, imagine walking through the workshop and understanding how your timepiece comes together.

Instead of seeing a kayak on the wall in a shop, imagine floating down the Amazon with that exact kayak from your living room.

Instead of seeing images and videos of your new device, imagine being able to pick it up and explore its full functionality.

Instead of walking the aisles of a supermarket, imagine being able to pick broccoli straight from the veggie patch.

Instead of having to psychically visit the chemist to ask an awkward question, imagine being able to speak face to face with a chemist with full anonymity.

Instead of seeing flat website images of your coffee table, imagine being able to walk around the furniture without physical having to visit a store.

Instead of visiting dogs in cages at the local shopping centre, imagine taking different breeds for a walk through central park.

Instead of guessing how many items you can fit in your new bag, imagine being able to fully stock it with virtual objects.

Instead of being limited by the rules of the road on a traditional test drive, imagine being able to push the limits of your dream vehicle anywhere on earth.

Instead of just reading the label, imagine being taken on a tour of the cellar door by the winemaker.